Will mobile kill digital radio before it begins?

If video killed the radio star will mobile be the final stake in the heart of radio as tries to go digital?

 

Westminster eForum (a group set up to help inform government policy makers) do run some very interesting sessions although they do feel still a little slow in catching up on how fast the digital world is changing at times and are very reactive which is a shame. I have just come back from an interesting meeting at the House of Commons where the session was to discuss the impact of the digital switch over to Digital Radio and TV. They had some interesting digital radio technology on show like the Pure Senisia (very nice looking technology) which is a DAB radio that is very nice looking and tries to pull together other feeds like Twitter and Facebook into a single unit.

 

Pure Sensia Digital Radio

Simon Mayo (Radio DJ – BBC Radio 5 Live) did an interesting speech where he talked about his 18-year-old son and radio – qualifying that given it was his son it was probably not a representative sample to highlight how he used radio.

 

Simon Mayo

He said that he had asked his him about radio and what stations his friends listened to. After a pause his son said that his friends didn’t have radio. Part of me was quite shocked at that and another part of me not unsurprised. As a kid growing up I remember listening to the radio and recording the top 40 on Sunday nights and the nostalgic memory of how “cool” and exciting that was. It was a whole routine I had and one that I never really thought about how teenagers now engage with radio. At the same time the fact that none of his Son’s friends have radio also did not surprise me. When you have access to the internet with hundreds of online stations from around the world and new music tools like Spotify why do they need a radio? A radio will never have the most up to date bleeding edge bands on them, they come from underground networks or are trying to launch them selves on sites like MySpace. Teenagers of today can now choose exactly what they want to listen to and when, rather than some DJ making the choice and then talking over half of the track. It’s lost its edge. When cool is all about being the first, radio is just too slow. When it comes to slow even online via your desktop computer is now in question. Mobile phones are now used more by the younger age groups to access the internet than desktop computers. Mobile is always on, always connected, is personal and always with me. It’s likely that the next music frontier will be battled over mobile phones why does the next generation ever need a digital radio? Don’t get me wrong I think digital radio is very interesting and has place with some groups but it does feel a little too late to the digital party.

 

There is a danger that by the time it hits mainstream the new youth audiences will be gone leaving digital radio a dying technology before its time.

 

 

Filed under: Gadget, Opinion, Technology, DAB, Digital Radio, House of Commons, Mobile, Pure Sensia, Russell Marsh, Simon Mayo, Technology, Westminster eforum